[PRESENTATION]
GM©W is the independent graphic design practice of Gonzalo Muñoz, founded in Madrid in 2025.
It develops visual identities and editorial projects through an approach where concept, graphic language, and materiality form part of the same system.
[METODOLOGY]
Each project begins with the search for its own visual language, capable of extending across different formats and media without losing coherence, while understanding production as a design tool rather than a stage that follows the creative process.
GM©W believes that design gains meaning when ideas take physical form. It therefore explores the relationship between thinking and making to create identities, publications, and graphic objects that establish a lasting connection between brands, people, and the mediums that make them possible.
[CURRENTLY][ROLE][CITY][YEAR]
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N-E
InternshipMadrid, ES2026
[PRIZE][PROJECT][CITY][YEAR]
Laus Or 2026ÑAÑOMadrid, ES2026
Laus Bronze 2026 SOOMadrid, ES2026
TDC Young Ones Merit TypoLABNew York, EEEUU2026

NAVESIERRA

VISUAL IDENTITY
Madrid, 2025

[DESCRIPTION]

NAVESIERRRA aimed to consolidate its visual identity to strengthen communication and positioning. Its program focuses on conceptual projects, far from traditional commercial dynamics. The identity draws from the brutalist architecture of the space and the conceptual art that defines its program, prioritizing ideas over decorative aesthetics and seeking a direct, raw, and functional visual expression. Communication is divided into two channels: the space, represented by gray kraft paper, and the art, represented by yellow, reinforcing clarity and maintaining visual coherence.

[DEVELOPED]

Development of the logo, color palette definition, corporate stationery, internal signage, merchandising, and design of posts and stories for social media. Graphic system optimized with sustainable materials, black ink printing, and modular formats to reduce costs and labor without compromising quality.

[CREDITS][ROLE][IG]

Gonzalo MuñozGraphic Design@gonzalomunoz.work