HEFRADÍA

2025
ART DIRECTION, EDITORIAL

SELF-PRODUCED PIECES

SCREEN-PRINTED AND BOUND ELEMENTS:LARGE-FORMAT CASE (32 × 45 CM)
SACRED BOOK
7” VINYL RECORD
SHIRT

TEXTILE/COTTON PAPER TRANSFERS:
TABLECLOTH WITH LOGO
PATCHES FOR SHIRT
POSTCARDS (ALSO EMBOSSED)

RISOGRAPH PRINTING:
MONTHLY ACTIVITY DOSSIER (ACCORDION FORMAT, HARDCOVER, AND PRINTED WITH MOVABLE TYPE)
GOLD INK PRINTING FOR CASSETTE COVER AND EXTERIOR CANDLE LABEL
SACRED BOOK (INNER PAGES PRINTED IN VARIOUS COLORS ON DIFFERENT PAPER WEIGHTS)

ADDITIONAL ELEMENTS:
LARGE-FORMAT MAP PRINTED ON A PLOTTER
IDENTIFICATION CARD LASER-CUT AND ENGRAVED CONCEPTUALIZATION, VISUAL IDENTITY DESIGN, AND EDITORIAL PRODUCTION FOR A RESEARCH PROJECT ON THE VARIOUS INTERPRETATIONS OF “HOME/HOUSING”.

This project is based on research exploring the evolution of the concept of housing and its impact on everyday life. The findings led to the development of a visual identity that translates these ideas into the depiction of a dystopian community—an alternative framework for rethinking the relationship between individuals and their living spaces.

The project incorporates narrative and graphic elements that explore themes such as identity, belonging, and belief systems within the fictional community. These concepts were materialized through publications and visual assets that reinforce the overall conceptual approach.

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