2025
ART DIRECTION, VISUAL IDENTITY
CLICK TO SE THE APP PROTOTYPE IN FIGMA
BRIEFCASE (LOGO ON ADHESIVE VYNIL):
DOCUMENTATION, PASSPORT (GOLDEN RISOGRAPH’S COVER), 80p. STATUTE, IDENTIFICATION, AUCTION PALLET (ADHESIVE VINYL ON LASER CUT MDF), MAP (PLOTTER 50CMX70CM)AND FLAG (70X100CM)
REFLECTIVE VEST AND WORK WHITE GLOVES SCREEN PRINTED ON BOTH SIDES, TEARABLE FLYERS, INTERVENED MAP
PRODUCTION COLLABORATORS:
This project explores the real estate situation in Madrid, focusing on Carabanchel, the district with the highest density of real estate agencies per square meter in the city. By constructing a utopia, the project aimed to graphically manifest a pressing issue affecting both past and present residents of the area.
The concept envisions Carabanchel in the year 2050 as an independent state, completely dominated by real estate agencies. To bring this idea to life, a visual identity was developed, divided into two contrasting parts:
The corporate side, representing the new real estate state.
The project’s graphic elements were physically presented inside a specially designed briefcase with a hidden compartment: The upper level contained official materials from the new state, such as passports, IDs, maps, and flags.
Additionally, an interactive prototype was created in Figma, digitizing the printed materials to enhance the audience’s experience during the project’s presentation.