© Work
Last Update [18/Nov./25]
[ + INFO ]
TYPE.
VISUAL IDENTITY AND PACKAGING DESIGN
TYPE.
LOCATION.
MADRID, 2025
LOCATION.
DESCRIPTION.
Branding and packaging development for Terracota, a natural coffee producer. The project involved creating a visual identity and packaging system that highlights the unique qualities of the product. The goal was to showcase the distinct cultural and ancestral characteristics of Terracota coffee, which stands out for its special cultivation and traditional production methods. The visual language blends authenticity and modernity, creating a strong and recognizable brand presence.
DESCRIPTION.
DEVELOPED.
The logo was created using a custom typeface designed specifically for Terracota, inspired by the hand-painted signage of the local city brand. Packaging elements included labels printed on adhesive matt vinyl and interior bags printed on kraft recycled paper, reinforcing the natural and artisanal identity of the brand.
DEVELOPED.