© Work
Last Update [18/Nov./25]
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[ TYPE ]
COMPLETE VISUAL IDENTITY
[ TYPE ]
[ LOCATION ]
MADRID, 2024
[ LOCATION ]
[ DESCRIPTION ]
NAVESIERRRA aimed to consolidate its visual identity to strengthen communication and positioning. Its program focuses on conceptual projects, far from traditional commercial dynamics. The identity draws from the brutalist architecture of the space and the conceptual art that defines its program, prioritizing ideas over decorative aesthetics and seeking a direct, raw, and functional visual expression. Communication is divided into two channels: the space, represented by gray kraft paper, and the art, represented by yellow, reinforcing clarity and maintaining visual coherence.
[ DESCRIPTION ]
[ DEVELOPED ]
Development of the logo, color palette definition, corporate stationery, internal signage, merchandising, and design of posts and stories for social media. Graphic system optimized with sustainable materials, black ink printing, and modular formats to reduce costs and labor without compromising quality.
[ DEVELOPED ]
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